// For people who know AI matters and want a guide, not another guru
You're still using Claude like a chat window. Give me 4 weeks live, and I get it actually doing your work.
Proposals, research, email, content, the office work you keep meaning to automate. Set up on your own machine, personalized to how you work, and owned by you. No code. I'm your wingman the whole way.
nobody could tell. I run my work this way.
// from chat window to chief of staff
It stopped being a chat window months ago.
One plain-English request. Claude reads your notes, checks your calendar, pulls your files, and drafts the email. You watch it happen. This is what we set up, together, around your work.
You've got Claude open, or you're about to. The first time it wrote something for you, you felt it. This is different from anything before it.
But you're still using it like a chat window. Open it. Re-explain who you are. Paste your question. Copy the answer back out. Tomorrow you open it again and start from scratch.
And the advice out there is a swamp. A thousand gurus, a hundred competing narratives, a shiny new tool every single morning. You know you need to learn this. You just don't know who to trust or where to start.
The problem was never you. Nobody ever sat down and walked you through it.
- Re-explain yourself every session
- Copy and paste answers in and out by hand
- An hour writing a proposal from scratch
- Your data locked in someone else's box
- It already knows you, every time
- It reaches your tools and does the work
- That proposal drafted in two minutes
- Your data on your machine, yours to keep
That is the entire job of this cohort. Four weeks, live, every Tuesday. I get Cowork running on your machine, personalize it to your actual work, and build it into how you already operate. You walk in with a Claude account. You walk out with a system.
This isn't a content tool. It's your work, handled.
We build it around whatever actually eats your week. Pick the ones that are yours. By the end, Claude runs them with you.
Research
Dig through sources, summarize what matters, and hand you the brief instead of 40 open tabs.
Proposals & docs
The proposal that ate your afternoon, drafted from your notes in two minutes, ready for review.
Email & calendar
Triage the inbox, draft the replies, find the slot, and put it all in your drafts for a yes or no.
Content
Posts, emails, and scripts in your actual voice, so it sounds like you and not like a robot.
Client communication
Follow-ups, summaries, and check-ins drafted from your call notes while the conversation's still warm.
Admin & busywork
The repetitive tasks that quietly steal your week, turned into workflows that run without you.
I don't just teach this. I live in it.
Views in one month, AI-assisted, nobody could tell · I run my whole operation this way
// 21.8M views in one month · the receipts
I'm Joshua Hale. Twelve years in digital marketing. These days I run almost everything I do through AI, and I've gotten a little obsessive about doing it right.
It started where everyone starts. ChatGPT, type a question, copy the answer, move on. Useful. Shallow. And I was re-explaining myself every single session.
Then I stopped treating it like a chat window. I built the context once: who I am, how I work, the tools I use, the things I'd never say. I stored it as a memory system Claude pulls up on command. No more re-explaining.
Then Cowork showed up and it stopped just answering and started doing. A discovery call that used to cost me an hour of proposal writing now takes two minutes. I built three working websites in a single week. My AI memory has more than 1,200 files in it now, and it updates itself every night while I sleep. And yes, one month of my posts crossed 20 million views with AI doing the heavy lifting, and nobody could tell.
I'm a bit of a paranoid one about all this, for the record. I want the power without handing my whole life to a black box I rent by the month. So I built it to run on my own machine, with my own data, mine to keep. (More on that in a minute, fellow paranoids.)
Here's the part that matters for you: most people never get past step one. I've had people hand me their laptops who didn't know how to update their operating system, let alone install Cowork. I set it up, handed it back, and watched it change how they work.
That is what these four weeks are. Not a course you watch alone and abandon by week two. Me, beside you, getting it running and dialed in for your life and your work.
Four weeks. From blank slate to running system.
A live cohort that gets Claude Cowork installed, personalized, and built into how you actually work. Coaching with me every Tuesday.
Own Your Foundation
Sent to you the moment you buy, so you walk into week 1 already moving.
- The AI Memory System (Notion guidebook): the framework I use so Claude stops forgetting you between sessions, and so you own your data instead of renting it
- The Cowork Workshop Guidebook (Notion, full replay): the complete setup walkthrough
- A pre-cohort setup guide telling you exactly what to do before Tue Jun 16
Get It Running
The step that stops almost everyone. We get you past it in week one, together, live.
- Claude and Cowork installed and running on your own computer (I do the heavy lifting, you follow along)
- Your AI memory system live, so it remembers you between sessions
- Your first Skill installed and working
- The basics locked in so you're never lost in the tool again
Walk-out: Cowork running on your machine, your memory system live, your first Skill working.
Make It Yours
Hyper-personalize it to you. Your voice, your business, your tools, your way of working.
- Your context captured: who you are, how you work, what you'd never say
- 2 to 3 Skills built for YOUR work (proposals, research briefs, client comms, content, whatever eats your time)
- Your real tools connected: calendar, email, files, meeting notes
Walk-out: A Claude that knows you, running Skills built for your actual work.
Build the Workflows
Find where it saves you hours, then build the workflow that gets you there.
- Map your real use cases: the tasks you actually do every week
- Turn the painful, repetitive ones into workflows Cowork runs for you
- An idea and capture system so nothing falls through the cracks
- One full workflow built end to end
Walk-out: A real task from your week, running through Cowork instead of through you.
Put It To Work
Turn it into how you operate, not a thing you tried once and forgot.
- Your workflows running inside your real week
- A cadence you can actually hold without it falling apart
- A 30-day plan for after the cohort ends
- Live troubleshooting on whatever's still rough
Walk-out: AI doing real work in your week, and a plan to keep it growing.
What you get for the full 4 weeks
- Live coaching with me every Tuesday at 9am PT
- Session replays within 24 hours
- Submit-questions-ahead path for any session you can't make live (I cover them in the live coaching, answers land in the replay)
- A private group thread, open for the full cohort, where the work continues between sessions
- My Skills library: the same Skills running my own operation, yours to use and adapt
- Direct access to me in the group thread for all 4 weeks
Plus, after the cohort:
- Lifetime access to the session replays
- Lifetime access to the Skills library and anything I ship during the cohort
You're not buying the Viral Content Kit here. You're getting the thing it can't do on its own: built around you, on your machine, with me in the room.
You own your data. Nobody gets to hold it hostage.
Most of these tools keep everything you tell them on their servers, in a black box you can't open, that you can't take with you if you leave. A judge already ruled your chat history isn't protected the way you'd hope. That should bother you a little.
So the foundation we build runs on your own machine. Your AI memory, your context, your workflows live in your files, that you control and can move anywhere. To be clear: you still pay Anthropic for Claude itself, same as any tool. The plan buys the engine. It doesn't get to own your garage, or everything you park in it.
If none of that worried you, no harm done. If it did, you're in good company. Welcome.
Who this is for
- You know AI matters and you're done watching from the sidelines
- You run a business, a practice, or projects you want AI doing real work inside of
- You'll show up live for 4 Tuesdays (or work the replays and the thread when you can't)
- You want it set up for YOUR work, not a generic template someone hands you
- You want a guide in the room, not another course you'll never finish
Who this is NOT for
- You can't commit to engaging with the group thread or watching replays when you miss a live session (the cohort happens between sessions too, not just during them)
- You want it all done for you with zero effort on your end (you do the work, I walk you through every step)
- You're not willing to install tools or tinker a little on your own machine
- You're after a magic button, not a system you actually understand and own
- You want a refund-and-leave option (the guarantee is a 1:1 with me, not a refund)
What you stop paying for
- AI consultants at $200 to $500 a call who build it, hand it off, and disappear
- Courses and cohorts you bought, started, and never finished
- $47 prompt packs you opened exactly once
- Monthly tools and subscriptions you stack up and barely touch
- Hours every week re-explaining yourself to a fresh chat window
- The quiet "I know I should be using this better" guilt that follows you around
Don't just take my word for it.
Josh has this incredible knack for making AI and business strategy click together. He made it all feel approachable, not overwhelming. If you're looking to blend AI into your work in a way that feels authentic and actually makes sense, Josh is the perfect guide.
Before working with you, I thought I knew how to use ChatGPT, but I was only using about 5% of what it can actually do.
Your ability to prompt AI and get the exact results we need is nothing short of amazing. What would take my copywriters six weeks, you achieved in minutes. The insights and detailed outputs are mind-blowing.
The value I got felt unbelievable. I kept thinking, “Is this legal? Should I be paying someone extra for this?” It's that good.
A custom AI workflow built by a consultant runs $2,000+ and ends the day they hand it off.
A 1:1 with an AI consultant costs $500 an hour. Four sessions runs you $2,000, and you don't keep the Skills.
An assistant to handle the busywork starts around $500 a month. Six months is $3,000, and they still don't work the way you do.
This cohort is $499. Four weeks of live coaching with me. Your own setup, on your own machine, built around your work and owned by you.
You keep the Skills. You keep the replays. You keep the system forever.
I don't stop until it runs.
By the end of week 4 you'll have a working setup on your own machine. If you've shown up and done the setup and it still isn't running, you get me 1:1, privately, until it does.
No refund, and here's why: a 25-seat live cohort can't unwind a delivered seat. So instead of your money back, you get more of me. Which is what you came for.
Frequently asked
What exactly is the cohort?
I'm not technical. Is this still for me?
Do I need to pay for Claude separately?
What if my work isn't content? Will this work for my business?
Do I need Claude already installed?
What if I can't make a Tuesday session?
Who owns my data and is it private?
Is this for ChatGPT users?
How is this different from the Viral Content Kit?
What if my setup still doesn't work at the end?
Why only 25 seats?
Is there a payment plan?
You'll be using AI either way.
The only question is whether it's set up right, around your actual work, or whether you're still pasting answers in and out of a chat window a year from now.
Four weeks, live, with me in the room. We get it running, make it yours, and put it to work. You keep all of it.
Save Your Seat · $499 $499 ONE TIME · 4 WEEKS LIVE · "GET IT WORKING" GUARANTEE · PRE-COHORT MATERIALS SENT INSTANTLY