// For people who do shit all week, not a dev team.
You're still using Claude like a chat window.
Give me 4 weeks live and you walk out with Claude doing the office work that eats your week. Proposals, research, email, content. Set up on your own machine, personalized to how you work, owned by you. No code. I'm your wingman the whole way.
// In plain English: Claude, set up on your computer, so it remembers your context, reaches the tools you approve, and runs real office work instead of just answering questions.
// from chat window to chief of staff
Claude Cowork, in plain English.
Claude Cowork is Claude connected to your computer, your files, and the repeat work you do every week. It stops being a chat window you paste into and becomes a work system that remembers you and gets things done.
In this cohort we do four things, together, live: install it on your machine, teach it your context, connect the tools you approve, and build workflows that handle real office work with your review.
// No code. No generic prompt pack. No black-box system someone else owns.
// this is for you, even if
It stopped being a chat window months ago.
One plain-English request. Claude reads your notes, checks your calendar, pulls your files, and drafts the email. You watch it happen. This is what we set up, together, around your work.
This isn't a prebuilt template you download. It's the kind of workflow we build around your actual files, calendar, and notes. You approve the tools. You approve the final send. Claude does the draft work, you keep the judgment.
You've got Claude open, or you're about to. The first time it wrote something for you, you felt it. This is different from anything before it.
But you're still using it like a chat window. Open it. Re-explain who you are. Paste your question. Copy the answer back out. Tomorrow you open it again and start from scratch.
And the advice out there is a swamp. A thousand gurus, a hundred competing narratives, a shiny new tool every single morning. You know you need to learn this. You just don't know who to trust or where to start.
The problem was never you. Nobody ever sat down and walked you through it.
- Re-explain yourself every session
- Copy and paste answers in and out by hand
- An hour writing a proposal from scratch
- Your data locked in someone else's box
- It already knows you, every time
- It reaches your tools and does the work
- That proposal drafted in two minutes
- Your data on your machine, yours to keep
That is the entire job of this cohort. Four weeks, live, every Tuesday. I get Cowork running on your machine, personalize it to your actual work, and build it into how you already operate. You walk in with a Claude account. You walk out with a system.
This isn't a content tool. It's your work, handled.
We build it around whatever actually eats your week. Pick the ones that are yours. By the end, Claude runs them with you.
Research
Dig through sources, summarize what matters, and hand you the brief instead of 40 open tabs.
Proposals & docs
The proposal that ate your afternoon, drafted from your notes in two minutes, ready for review.
Email & calendar
Triage the inbox, draft the replies, find the slot, and put it all in your drafts for a yes or no.
Content
Posts, emails, and scripts in your actual voice, so it sounds like you and not like a robot.
Client communication
Follow-ups, summaries, and check-ins drafted from your call notes while the conversation's still warm.
Admin & busywork
The repetitive tasks that quietly steal your week, turned into workflows that run without you.
- Run client work? We build proposal, follow-up, and delivery-doc workflows.
- Sell your expertise? We build research, briefs, and content-in-your-voice workflows.
- Operate a business? We build inbox, calendar, notes, and admin workflows.
You don't do all of them. You pick the work that actually eats your week, and we build around that.
I don't just teach this. I live in it.
Views in one month, AI-assisted, nobody could tell · I run my whole operation this way
// 21.8M views in one month · the receipts
I'm Joshua Hale. Twelve years in digital marketing. These days I run almost everything I do through AI, and I've gotten a little obsessive about doing it right.
It started where everyone starts. ChatGPT, type a question, copy the answer, move on. Useful. Shallow. And I was re-explaining myself every single session.
Then I stopped treating it like a chat window. I built the context once: who I am, how I work, the tools I use, the things I'd never say. I stored it as a memory system Claude pulls up on command. No more re-explaining.
Then Cowork showed up and it stopped just answering and started doing. A discovery call that used to cost me an hour of proposal writing now takes two minutes. I built three working websites in a single week. My AI memory has more than 1,200 files in it now, and it updates itself every night while I sleep. And yes, one month of my posts crossed 20 million views with AI doing the heavy lifting, and nobody could tell.
I'm a bit of a paranoid one about all this, for the record. I want the power without handing my whole life to a black box I rent by the month. So I built it to run on my own machine, with my own data, mine to keep. (More on that in a minute, fellow paranoids.)
Here's the part that matters for you: most people never get past step one. I've had people hand me their laptops who didn't know how to update their operating system, let alone install Cowork. I set it up, handed it back, and watched it change how they work.
That is what these four weeks are. Not a course you watch alone and abandon by week two. Me, beside you, getting it running and dialed in for your life and your work.
- 21.8M views in one month, AI-assisted. The analytics screenshot is right up there. Nobody could tell it was AI-assisted.
- Proposals: 60 minutes down to 2. A discovery call that used to cost me an hour of writing now drafts in two minutes.
- A 1,200+ file memory system that updates itself nightly. It's how Claude knows me without me re-explaining a thing.
- Three working websites in a single week. Built with this exact setup.
- Nontechnical people, set up and running. I've done this for people who didn't know how to update their own operating system.
Four weeks. Four working outcomes.
A live cohort that gets Claude Cowork installed, personalized, and built into how you actually work. Coaching with me every Tuesday.
// A "Skill" is a reusable instruction Claude can run again later, built around a piece of your actual work. Build it once, run it forever.
Own Your Foundation
Sent to you the moment you buy, so you walk into week 1 already moving.
- The AI Memory System (Notion guidebook): the framework I use so Claude stops forgetting you between sessions, and so you own your data instead of renting it
- The Cowork Workshop Guidebook (Notion, full replay): the complete setup walkthrough
- A pre-cohort setup guide telling you exactly what to do before Tue Jun 16
Claude Runs on Your Machine
The step that stops almost everyone. We get you past it in week one, together, live.
- Claude and Cowork installed and running on your own computer (I do the heavy lifting, you follow along)
- Your AI memory system live, so it remembers you between sessions
- Your first Skill installed and working
- The basics locked in so you're never lost in the tool again
Walk-out: Cowork running on your machine, your memory system live, your first Skill working.
Claude Knows Your Work
Hyper-personalize it to you. Your voice, your business, your tools, your way of working.
- Your context captured: who you are, how you work, what you'd never say
- 2 to 3 Skills built for YOUR work (proposals, research briefs, client comms, content, whatever eats your time)
- Your real tools connected: calendar, email, files, meeting notes
Walk-out: A Claude that knows you, running Skills built for your actual work.
Claude Handles Real Workflows
Find where it saves you hours, then build the workflow that gets you there.
- Map your real use cases: the tasks you actually do every week
- Turn the painful, repetitive ones into workflows Cowork runs for you
- An idea and capture system so nothing falls through the cracks
- One full workflow built end to end
Walk-out: A real task from your week, running through Cowork instead of through you.
Claude Becomes Part of Your Week
Turn it into how you operate, not a thing you tried once and forgot.
- Your workflows running inside your real week
- A cadence you can actually hold without it falling apart
- A 30-day plan for after the cohort ends
- Live troubleshooting on whatever's still rough
Walk-out: AI doing real work in your week, and a plan to keep it growing.
What you get for the full 4 weeks
- Live coaching with me every Tuesday at 9am PT
- Session replays within 24 hours
- Submit-questions-ahead path for any session you can't make live (I cover them in the live coaching, answers land in the replay)
- A private group thread, open for the full cohort, where the work continues between sessions
- My Skills library: the same Skills running my own operation, yours to use and adapt
- Direct access to me in the group thread for all 4 weeks
Plus, after the cohort:
- Lifetime access to the session replays
- Lifetime access to the Skills library and anything I ship during the cohort
It's been out for six months now, and you still haven't set it up on your own. This is the part a download can't do: built around you, on your machine, with me in the room.
You own your data. Nobody gets to hold it hostage.
Most of these tools keep everything you tell them on their servers, in a black box you can't open, that you can't take with you if you leave. And courts have started weighing in on whether your chat history is as private as you'd hope. The short version: don't assume it is. That should bother you a little.
So the foundation we build runs on your own machine. Your AI memory, your context, your workflows live in your files, that you control and can move anywhere.
Here's the honest line on what's local and what isn't: your memory files and workflows live on your machine, portable and under your control. Claude still processes the prompts and context you send it, because Claude is the engine. You still pay Anthropic for Claude itself, same as any tool. The plan buys the engine. It doesn't get to own your garage, or everything you park in it.
If none of that worried you, no harm done. If it did, you're in good company. Welcome.
Who this is for
- You know AI matters and you're done watching from the sidelines
- You run a business, a practice, or projects you want AI doing real work inside of
- You'll show up live for 4 Tuesdays (or work the replays and the thread when you can't)
- You want it set up for YOUR work, not a generic template someone hands you
- You want a guide in the room, not another course you'll never finish
Who this is NOT for
- You can't commit to engaging with the group thread or watching replays when you miss a live session (the cohort happens between sessions too, not just during them)
- You want it all done for you with zero effort on your end (you know your work, and together we hyper-personalize it to you)
- You're not willing to install tools or tinker a little on your own machine
- You're after a magic button, not a system you actually understand and own
What you stop paying for
- AI consultants at $4,799 who build it, hand it off, and disappear
- Courses and cohorts you bought, started, and never finished
- $47 prompt packs you opened exactly once
- Monthly tools and subscriptions you stack up and barely touch
- Hours every week re-explaining yourself to a fresh chat window
- The quiet "I know I should be using this better" guilt that follows you around
If you've looked at the alternatives, here's the difference.
Prompt packs, courses, consultants, automation tools. They all do something. Here's where each one stops, and where this doesn't.
| Prompt pack | AI course | Consultant | Automation tool | This cohort | |
|---|---|---|---|---|---|
| Personalized to your work | ✗ | ✗ | ✓ | ~ | ✓ |
| Live setup help | ✗ | ~ | ✓ | ✗ | ✓ |
| Runs on your machine | ✗ | ✗ | ~ | ✗ | ✓ |
| Workflows you keep & own | ~ | ✗ | ✗ | ~ | ✓ |
| Direct access to a guide | ✗ | ✗ | ✓ | ✗ | ✓ |
| Built to actually get used | ✗ | ✗ | ~ | ~ | ✓ |
| Typical cost | ~$47 | $200–2k | $2k–5k | $20–100/mo | $499 |
Don't just take my word for it.
Josh has this incredible knack for making AI and business strategy click together. He made it all feel approachable, not overwhelming. If you're looking to blend AI into your work in a way that feels authentic and actually makes sense, Josh is the perfect guide.
Before working with you, I thought I knew how to use ChatGPT, but I was only using about 5% of what it can actually do.
Your ability to prompt AI and get the exact results we need is nothing short of amazing. What would take my copywriters six weeks, you achieved in minutes. The insights and detailed outputs are mind-blowing.
The value I got felt unbelievable. I kept thinking, “Is this legal? Should I be paying someone extra for this?” It's that good.
A custom AI workflow built by a consultant runs $2,000+ and ends the day they hand it off.
A 1:1 with an AI consultant costs $500 an hour. Four sessions runs you $2,000, and you don't keep the Skills.
An assistant to handle the busywork starts around $500 a month. Six months is $3,000, and they still don't work the way you do.
This cohort is $499. Four weeks of live coaching with me. Your own setup, on your own machine, built around your work and owned by you.
You keep the Skills. You keep the replays. You keep the system forever.
Save one afternoon of proposal writing, research, inbox cleanup, or client follow-up and the math stops being complicated. Then you keep saving those hours every week after.
This is live setup work, not a course you watch alone. I have to see where each person gets stuck and get the thing running in the room. That only works if it stays small. 25 seats, then the cart closes Mon Jun 15, 11:59pm PT.
I don't stop until it runs.
By the end of week 4 you'll have a working setup on your own machine. If you've shown up and done the setup and it still isn't running, you get me 1:1, privately, until it does.
Frequently asked
What exactly is the cohort?
I'm not technical. Is this still for me?
Do I need to pay for Claude separately?
What if my work isn't content? Will this work for my business?
Do I need Claude already installed?
What if I can't make a Tuesday session?
Who owns my data and is it private?
Is this for ChatGPT users?
What if my setup still doesn't work at the end?
Is there a payment plan?
What are the minimum requirements?
Quick answers, before you decide.
- Not technical? Fine. You need to show up and follow the setup, not code. I do the heavy lifting live.
- Need Claude separately? Yes. Claude Pro or higher is separate, from about $20/month. That's the engine.
- Can't make every Tuesday? Replays land within 24 hours and you can submit questions ahead.
- Who owns the data? Your memory files and workflows live on your machine. Claude is the engine you send work to.
- What if it still won't run? Show up, do the setup, and if it still fails I work with you privately until it does.
You'll be using AI either way.
The only question is whether it's set up right, around your actual work, or whether you're still pasting answers in and out of a chat window a year from now.
Four weeks, live, with me in the room. We get it running, make it yours, and put it to work. You keep all of it.
Save Your Seat · $499 $499 IN FULL OR 4×$125 WEEKLY · 4 WEEKS LIVE · "GET IT WORKING" GUARANTEE · PRE-COHORT MATERIALS SENT INSTANTLY